Equipment and Current Elliot re-branded and modernised
We have been stockist of both crowd favourite brands Equipment and Current Elliot for years now. Although their classic cuts and high quality materials have always been a staple in your wardrobes, their new Chief brand officer Sarah Rutson is injecting a new and modern vibe into both of the brands. She’s bringing back the essence of these brands by focusing on what they both do best whilst additionally tapping into new trends. After being Vice president buyer at Net-a-Porter, Sarah has an eye and talent for creating, merchandising and editing a brand. Being a Mother, Sarah is also aware of the importance of practicality in shirting and denim. Watch this space as these are 2 brands to watch.